06.04.2018 | 
Society
CLOTHING AS A PROPAGANDA TOOL: RESULTS OF GENDER RESEARCH SUBMITTED AT YSU
CLOTHING AS A PROPAGANDA TOOL: RESULTS OF GENDER RESEARCH SUBMITTED AT YSU
Today, YSU Center for Gender Studies and Leadership organized a research on the theme "Clothes as a woman's image and a means of deconstruction in late Soviet times" by ethnographer, cultural anthropologist Lilit Manukyan.

Within the topic Lilit Manukyan spoke about the research work she has been able to do as a starting point for the interpretation of the dress of the Soviet woman.

In order to conduct the study, the speaker touched upon "Armenian Woman" and "Hedgehogs" newspapers, Alexander Aharonyan's "Behavioral Culture" book, as well as spoke about the young people who at that time enjoyed their youth and now represent the elder generation.

It is no coincidence that the study mainly focuses on the reality of the 60-70s of the Soviet years. This was exactly the time when news and changes were alongside official propaganda and state coercion. Clothes became visible part of these changes.

The role of the woman in the Soviet society was also defined in the dress. The image of a Soviet woman, who is a scientist, a worker, and a stronghold of communist ideology, became more complete with almost the same factory-like fabric. In fact, clothes also became part of state propaganda.

It was almost impossible to separate clothes from the Soviet Union and to have an idea of one's personality, as everyone, according to the state propaganda, should be identical in terms of dress or mentality.

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