10.11.2016 | 
Education
STUDENTS LEARN ABOUT FASHION MARKETING
STUDENTS LEARN ABOUT FASHION MARKETING
Today, YSU hosted a seminar “Fashion Marketing”.

It was organized in the frames of the cooperation between YSU Alumni and Career Centre and “Akademix Team” company. The training was conducted by the Founding Director of “Akademix Team” Lilit Tchughuryan.

 

“The course is aimed at introducing the university students and graduates the fashion marketing basics, fashion levels, high fashion, popular fashion, including all three levels of the characteristics of production, quality, sales, public relations and advertising,” - said Lilit Tchughuryan.

 

Initially a historical overview on the development of the theory of fashion marketing was made. The key topics were the fashion marketing basics, international standards, market structure, key levels and so on.

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