Within the framework of the training, the speaker presented how a person on the web can become a brand, how a person should behave for his advancement to become recognizable in a wide range.
According to Artak Harutyunyan, in order to create “I” brand, you first need to present yourself and position on the Internet, which will give you some privileges and benefits later. Talking about the advantages of the “I” brand, he mentioned that it first raises awareness and gives you money, because what you are doing can be sold on the web.
According to the speaker, in order to create this brand, first of all it is necessary to set goals, tasks, to develop a strategy, to make timetable, to act and be active in social networks.
A. Harutyunyan mentioned that the advantages of the brand on the Internet are the lack of borders, the diversity of topics, the infinite information. According to him, the “I” brand gives an opportunity to talk about any topic that thousands of users can follow.
"When people are constantly watching your Facebook page or blog, where you give interesting information, you become a popular brand on the web," - he added.