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Main Navigation (Eng)

  • Admission
    • Undergraduate admission
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    • Events
    • Activities
    • News
    • Newsletter
    • Announcement
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  • About YSU
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  • Structure
    • YSU Faculties and Educational Centers
      • Faculty of Geography and Geology
      • Faculty of Theology
      • Faculty of Oriental Studies
      • Faculty of European Languages and Communication
      • Faculty of Journalism
      • Faculty of Informatics and Applied Mathematics
      • Faculty of Law
      • Faculty of Biology
      • Faculty of Armenian Philology
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      • Faculty of History
      • Institute of Physics
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      • Faculty of Mathematics and Mechanics
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      • Center for European Studies
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      • Chair of Physical Education and Sports
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      • YSU STEM High School
      • YSU Ijevan Branch
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      • American Studies Center
      • Center for Mathematical and Applied Research
      • Institute for Armenian Studies
      • Institute for Social and Humanitarian Studies
      • Research Center for Chemistry
      • Research Institute of Biology
      • Research Institute of Physics
      • Research Center for the Institute of Pharmacy
    • Scientific and Educational Centers
      • Observatory
      • Scientific and Educational Center for Control and Monitoring of the Quality of Medicines
      • Specialized cabinet-laboratory for the Design of Very Large Integrated Circuits (Synopsis)
      • Legal Clinic
      • Center for Applied Psychology
      • Research Center-Library of Greek Studies
      • Innovation Center for Microbial Biotechnology and Biofuels
      • Russian Center
      • Center for Russian Studies
      • Distance Learning Laboratory of Sociology
    • Column Wrapper
      • Banner
    • Administrative Divisions of YSU
      • Academic Secretary
      • Center for Doctoral Education
      • General Division
      • YSU History Museum
      • Department of Energy System Operation
      • Financial Analysis Department
      • Human Resources Department
      • Center for Admissions and Affairs with Applicants
      • Vehicle Fleet
      • Business Incubator
      • Byurakan Industrial Practice Base
      • Medical Center
      • Science Policy Department
      • Procurement Planning Department
      • Dilijan Sports and Health Center
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      • Marketing Department
      • International Cooperation Office
      • Tsaghkadzor training and production base
      • Cultural Center
      • Fire Safety Service
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      • Hankavan Industrial Practice Base
      • Accounting Department
      • Center for Quality Assurance
      • Department for Special Affairs
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      • Educational-Methodological Department
      • Marie and Sarkis Izmirlian Library
      • Center for Strategic Planning
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Brand manager

Rate:
Full time
Category:
Vacancy
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Zigzag LTD
Job type:
In office
Work days:
Mon.
Fri.
Main Responsibilities

Category Leadership:

  • Develop and execute a forward-thinking brand strategy that sets the benchmark for electronics and appliance retail
  • Stay on the cutting edge of industry trends, emerging technologies, and evolving customer preferences to define category objectives

Product Assortment Curation:

  • Collaborate with top-tier manufacturers and internal teams to curate a captivating product assortment that reflects brand and customer aspirations
  • Optimize the product mix within the category, balancing customer demand, and profitability

Pricing and Promotion Strategies:

  • Craft competitive pricing strategies to ensure products are not only desired but accessible
  • Plan and execute innovative promotions and marketing campaigns that drive category growth and engagement

Data-Driven Decision Making:

  • Harness data analytics to make informed decisions about product performance and category health
  • Continuously analyze sales data, market trends, and customer feedback to refine category strategies

Vendor Partnerships:

  • Foster strong relationships with leading suppliers and negotiate favorable terms to ensure the company offer the best products at the best prices
  • Monitor vendor performance and hold them accountable for meeting high standards

Customer-Centric Approach:

  • Understand diverse customer base and adapt category strategies to meet their distinct needs and preferences
  • Incorporate customer feedback to make data-driven enhancements and introduce new, customer-focused features

Innovation and Growth:

  • Explore new product lines, partnerships, and emerging market opportunities to drive category growth and stay at the forefront of technology and home living
Required Qualifications
  • Creative and strategic thinking with an eye for detail
  • Excellent communication and interpersonal skills
  • Exceptional analytical and problem-solving skills, especially in the tech and home appliance space
  • Proficiency in data analysis tools and retail software
  • Strong negotiation and vendor management skills
  • Bachelor's degree in Business, Marketing, or a related field. MBA is a plus
  • Proven experience in category management or retail buying, with a focus on electronics and appliances
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