Linguistic Culture of International Business Communication

Admission Requirements

Admission to the Language and Culture of International Business Communication Master’s programme, delivered in full-time mode over 1.5 years, is based on an oral entrance examination using a syllabus developed by the relevant department.

Programme Objective

The Language and Culture of International Business Communication Master’s programme is designed to prepare specialists in marketing communications with advanced theoretical and practical knowledge of intercultural business communication. Graduates will be equipped to apply their written and oral English language knowledge and skills in professional contexts, particularly in the development and production of advertising and promotional content.

Programme Advantages

Graduates will develop an understanding of the distinctive ways in which different language cultures perceive and interpret the world when English is used as a global medium of communication. They will be able to apply this knowledge effectively in a range of professional communication contexts, including business negotiations, professional correspondence, advertising discourse, and the presentation and branding of products and services.

The programme includes a professional internship component in IT companies, banks and advertising departments of media organisations.

Graduate Career Opportunities

Graduates of the Language and Culture of International Business Communication Master’s programme may pursue careers in a wide range of organisations and professional settings, including:

• international relations departments of government ministries;

• banks;

• intergovernmental joint ventures and international organisations;

• public- and private-sector enterprises and agencies operating in advertising and public relations;

• embassies;

• marketing and advertising departments;

• major retail chains;

• companies and organisations engaged in the import and export of goods;

• public relations and human resources departments;

• advertising departments of media organisations;

• digital marketing and advertising departments;

• information and photojournalism agencies;

• advertising and marketing communications agencies.

Within these sectors, graduates may work as:

• Communications Specialist;

• Communications Manager;

• Advertising Communications Specialist;

• Project Manager;

• Content Manager;

• Visual Communications and Branding Specialist;

• Business Development Agent;

• Public Relations and Human Resources Management Specialist.