TV Journalism

The objectives of the programme are:

• To train television journalists capable of working both on-camera and off-camera, skillfully applying advanced industry practices and innovative journalistic techniques in both traditional and online television.
• To develop the ability to manage production processes in television and conduct research-based activities.
• To cultivate practical and research skills for building a television career in today’s fast-changing, multidisciplinary digital media environment.

Educational learning outcomes of the programme:

a) Professional knowledge and understanding

Upon successful completion of the programme, the student will be able to:

• Formulate the fundamental principles of the profession and contemporary approaches in television journalism.
• Describe the development patterns of television, including online platforms, within the context of convergent media.
• Identify the role and significance of new journalistic practices in television journalism, as well as the requirements for audiovisual content.
• List innovative forms and methods of broadcast network organization and the tools and opportunities for developing and distributing ideas.
• Present contemporary theories related to the television industry and the internationally applied principles and guidelines of research ethics.

b) Practical (professional) skills

Upon successful completion of the programme, the student will be able to:

• Apply acquired knowledge and skills during pre-production, production, and post-production phases, demonstrating qualities typical of a creative leader.
• Employ professional communication strategies with traditional and innovative approaches in all stages of interaction with interviewees and participants.
• Produce high-quality audiovisual materials using storytelling techniques and professional or mobile tools.
• Develop strategies for implementing ideas and manage production processes in television and the broader video production industry.
• Apply advanced industry principles and methods when assessing and analyzing technical and creative challenges, finding solutions in new and unfamiliar situations, and appreciating the need for evidence-based decision-making.
• Conduct research on contemporary professional challenges, using critical thinking skills.

c) General (transferable) skills

Upon successful completion of the programme, the student will be able to:

• Utilize modern information and communication tools to solve new and/or complex problems.
• Assess professional requirements and develop action plans to enhance team efficiency, emphasizing effective use of time, resources, and risk management.
• Value continuous education by evaluating professional development needs and opportunities for personal growth.

Career opportunities 

The programme is implemented in collaboration with the Public Television Company of Armenia, making it unique in terms of content, organization, learning outcomes, and expectations.

Graduates will acquire essential and desirable skills in researching stories, proposing, developing, and implementing ideas, conducting interviews, and presenting audiovisual content effectively, which are in high demand in media communication, mass media, and particularly in television. Upon completion, graduates will have competitive and visible opportunities to work in television companies and online media outlets producing audiovisual content.

They can work in various editorial teams of television channels in Armenia (both in regions and in the capital), as well as online media with active video content departments. Professional skills for both on-camera and off-camera work will also guide those seeking employment in the Armenian Government, National Assembly, ministries’ communications and public relations divisions, and elsewhere.

Knowledge of practical television skills and industry best practices will support graduates in advertising and social media marketing (SMM) roles, particularly in developing audiovisual content, scriptwriting, producing short videos, and managing production processes. Research skills will help graduates adopt a systematic approach to audiovisual production, enabling them to produce high-quality and engaging video content for traditional and online audiences, manage production processes, demonstrate creative leadership, track industry trends, value evidence-based decisions, and assess team needs.

Online media platforms can also serve as a professional space for graduates. The acquired audiovisual production skills will allow them to create and deliver high-quality alternative content, including original projects with new ideas and distinctive style.

The program simultaneously develops fundamental qualities of digital leadership, such as initiative, strategic thinking, and effective communication skills in digital environments. In this way, learners become prepared not only to create projects but also to lead them, becoming reliable and influential actors in the formation, development, and management of contemporary media platforms

Professional internship

During the two semesters, students will gain hands-on experience in pre-production, production, and post-production activities through courses held in television editorial offices and studios, including the Faculty of Journalism, the Public Television Company of Armenia, leading TV channels, and online media with rich video content.

Internships are organized in television companies and online media outlets and are continuous. Lecturers, together with media professionals, involve students in practical tasks, encouraging extracurricular learning and self-education. Students participate in topic selection, fact-checking, interviews, recording, filming, and editing. They also take part in developing implementation strategies and managing processes, supporting editorial staff with evidence-based work.

Using knowledge and skills in mobile journalism, students will independently shoot and edit videos using editing software while gaining experience in online audiovisual production and multimedia storytelling. Students will also learn from industry best practices through masterclasses, combining this knowledge with hands-on experience, developing the intuition and determination to continue improving their work and create a unique professional signature.

Programme format

The Television Journalism Master’s programme functions as a practical and research-oriented “TV Lab,” where students develop their on-camera and off-camera skills with the direct involvement of faculty lecturers and experienced professionals from the Public Television Company of Armenia and other leading media companies, applying advanced industry practices in both practical and research contexts.

Programme features

• Learning in an interactive, collaborative environment, actively participating in creating, developing, and maintaining knowledge and skills, and co-authoring educational content.
• Participation in experimental course formats, including newsroom-style teaching, dual-lecturer presence in classrooms, and intensive speech training sessions.
• Direct involvement in television production both at the YSU Faculty of Journalism innovation media center and experimental TV studio, and at leading Armenian television channels and online media platforms.
• Exposure to contemporary television theories, internationally applied research ethics guidelines, and principles.