The training of specialists in Public Relations is aimed at equipping students with comprehensive theoretical knowledge and practical skills necessary for effective professional activity in both national and international labor markets. This is achieved in the context of the rapid development of information technologies, the diversification of communication platforms, and the challenges posed by global multifaceted crises. The program prepares graduates for work in the fields of PR, branding, advertising, and corporate, social, and political communication.
Entrance examinations for the Master’s Degree Programme in Public Relations are conducted orally.
Mode of study: full-time
Duration: 1 year
Tuition fee: AMD 850,000
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Reading List
- Մելքոնյան Ն., Հասարակայնության հետ կապերի (PR) ծագման և կայացման պատմական ընթացքը, Բանբեր Երևանի համալսարանի. Սոցիոլոգիա, Տնտեսագիտություն, 2010:
- Maxim Behar. The Global PR Revolution, How Thought Leaders Succeed in the Transformed World of PR, 2019․
- Rosenberg Amy, A Modern Guide to Public Relations, Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices, 2021․
- Джефкинс Ф., Ядин Д., Паблик рилейшнз (учебное пособие) Москва, 2005.
- Антипов К. В., Паблик рилейшнз, Москва, 2003.
- Стюарт Юэн, PR! или Умение «раскручивать. Социальная история паблик рилейшнз, Москва, 2006.
- Чумиков А., Бочаров М., Актуальные связи с общественностью. Сфера, генезис, технологии, области применения, структуры. Москва, 2009.
Head of the Master's Programme
Հեռ․՝ (+374 60) 710 069, (+374 91) 478 404
