Public Relations

Admission Requirements

The entrance examinations for the Master’s Programme in Public Relations are conducted in an oral format. The entrance examination syllabus and the list of recommended literature are available in the “Admissions” section.

Programme Objectives

The programme aims to:

• provide students with profound and comprehensive knowledge related to communication management and public opinion formation, including the principal theoretical and methodological approaches, the operational patterns of contemporary mass media, and communication concepts; 
• develop students’ ability to apply methods for analyzing mass social processes, collective behavior, social interaction, and forms of interdependence; 
• develop students’ capacities in strategy development, strategic thinking, and consultancy aimed at fostering constructive workplace relations, supporting effective communication, shaping corporate culture, organizational reputation and image, as well as organizing and monitoring internal organizational events and activities. 

Programme Advantages

The programme provides comprehensive theoretical knowledge and practical skills necessary for professional activity in national and international labour markets in the fields of public relations, branding, advertising, commercial, marketing, corporate, social, and political communications.

Career Opportunities 

Graduates awarded the qualification of Master of Public Relations will have broad employment opportunities in the Republic of Armenia. These opportunities are driven by the development of communication technologies and PR tools, the growing demand for specialists in the public, civic, and private sectors, as well as the increasing number of professional positions in local and international organizations.